Sponsorship Opportunities

Family Fun Day featuring Maddie Moate

This is your opportunity to promote your business at our fabulous Family Fun Day taking place in Witney, Oxfordshire on Saturday 6th July. 

We are delighted to have the support of BAFTA winning CBBC and CBeebies’ presenter, author and educational YouTuber Maddie Moate who will perform two live shows, one alongside our patron, England International Cerebral Palsy Footballer Harry Baker.

We are delighted to offer several different levels of sponsorship opportunities starting at £500 with clear benefits to your business and which all will greatly help us raise funds for our important work enabling access to education for disadvantaged children in Kenya, Uganda and Lesotho. We would be eternally grateful if you would consider supporting us! Please contact our Partnerships and Events Manager Janne Pilbeam to explore further ([email protected]).  

Sponsorship proposition – the opportunity

With Maddie headlining our event, we are expecting a large crowd for this, our major fundraising event this year. Our target audience for the Family Fun Day is children up to 14 and their families, predominantly residing in Oxfordshire, Gloucestershire, and Wiltshire, and if visibility for your brand or product to this audience is appealing, we would love you to consider one of our sponsorship opportunities! We cannot make guarantees, but are hoping to attract in the region of 2,000 attendees for our Family Fun Day – however your reach has the potential to be even greater than this because: 

  • Through our school competition campaign targeted to around 300 Oxfordshire schools for KS1, KS2 and KS3 levels we hope to reach in the region of 30,000 families;
  • We also hope to reach hundreds of thousands of people through our marketing campaign: approaching printed press, online event marketing platforms, social media, newsletters, and radio stations; and
  • Maddie Moate is supporting the Family Fun Day on her social media platforms and Maddie alone has nearly 400,000 social media followers (272,000 YouTube subscribers, nearly 60,000 on Instagram, 30,000 on Facebook, 34,000 on Twitter).

Sound interesting? Read on! 

Headline Sponsor

The ultimate opportunity, be our headline sponsor! Family Fun Day featuring Maddie Moate, presented by your company! 

We offer you the following: 

  • Exclusive accreditation as headline sponsor for the Family Fun Day; 
    • We add a byline to our event title to be refined with yourself, but for example ‘brought to you by’, ‘in partnership with’, ‘presented to you by’, proudly sponsored by’; and
    • This will then feature across all our Family Fun Day marketing materials and channels, Family Fun Day webpages, Eventbrite, press coverage, as well as on promotional materials at the Family Fun Day.
  • Opportunity to take to the stage for a 5-minute talk about your business, services or products and the privilege of introducing Maddie Moate and her live show ‘Busy Bees’ (*);
  • Your own stall at the Family Fun Day if relevant to your business, strategically placed;
  • Your own banners, stage backdrop (supplied by you), etc; 
  • Provide footballs with your branding for Harry Baker’s ‘keepie uppie’ competition, if relevant;
  • Photo opportunities with Maddie Moate and Harry Baker for your social media and website (*);
  • We would (with your agreement) add you as a corporate sponsor on our main website and publicly announce your company as our Family Fun Day headline sponsor in our social media marketing;
  • Likewise, for 2024, we will grant you access to our logo, information and photos of our work should you wish to add us as a charity partner on your own website and for any publicity you would like to undertake to demonstrate your support to your customers and business partners; and
  • Any further specific requests you may have can be discussed.

We are looking for a donation of £5,000 for our headline sponsorship. 

Optional sole named sponsorship for £12,000: you would have the option to be the sole named sponsor for the Family Fun Day, for a further £7,000 in addition to the headline sponsorship, at which point we would no longer offer our further sponsorship opportunities (see below) to other companies (value of these other sponsorships is a total £9,620) subject to these not already having been confirmed at the point of your request for sole named sponsorship – in this scenario we must honour such existing agreements). For sole named sponsorship we will offer all of the below mentioned benefits over and above the headline sponsor package, as well as include your logo and credit in all our materials (the only exception is a brief mention on our website of all companies that have helped make our event a success).     

Marketing Sponsor

Without doubt Maddie Moate is a huge draw for families with younger children – the critical part for success will be to reach as many of them as possible. We have a fabulous event lined up, but tickets will only sell and the event be a success if our target audience learn about it! As such the marketing sponsorship is critical to us. The benefit to Rafiki Thabo Foundation of the marketing sponsorship goes beyond the immediate success of our Family Fun Day however, as you will be helping us reach a huge audience who will learn about our work and the impact of education of the scholars we support. 

We are looking at two options: Paid sponsorship and Pro Bono sponsorship:

  • Paid sponsorship – we are looking for a total marketing sponsorship of £4,120, this is an opportunity for one or two sponsors, for the following two marketing requirements; 
    • Printed and online marketing, total budget £820;
      • We would benefit greatly from paid advertising in the main Oxfordshire, East Gloucester,  South Warwickshire and North Wiltshire newspapers, magazines, and online event marketing websites. Budget of £500; and 
      • Billboard advertising for strategic placement in Oxfordshire (£320);
    • Radio advertising, total budget £1,560 to £3,300;
        • 30 second commercial, 3 OTH PCW, area covered: Oxfordshire, on either of;
        • Heart Thames Valley, 134,000 weekly listeners, 2-week campaign. Total cost £2,820; 
        • Greatest Hits Radio, 110,000 weekly listeners, 2-week campaign. Total cost £2,280; or
        • Hits Radio, 26,000 weekly listeners, 4-week campaign. Total cost £1,080 + VAT; and
        • Add to all above Production cost of £480;
  • Pro Bono sponsorship – available to PR and marketing companies, media companies or other associated (to the value of £4,120+) companies providing relevant services;
    • Help create and run our marketing campaign with the objective of securing multiple marketing placements, including those listed above; and
    • Liaise with suppliers and secure free marketing opportunities for us.

We offer you the following: 

  • Accreditation in our radio advert, to be refined, but something like: ‘Ad sponsored by [company name]’. Only applicable when the sponsorship includes radio advertising;
  • Your own stall at the Family Fun Day, strategically placed;
  • Photo opportunities with Maddie Moate and Harry Baker for your social media and website. (*);
  • You will be credited as a Family Fun Day Marketing Sponsor on our Family Fun Day website and Eventbrite pages;
  • We would with your agreement add you as a corporate sponsor on our website and publicly announce your company as our Family Fun Day marketing sponsor in our social media marketing;
  • Likewise, for 2024, we will grant you access to our logo, information and photos of our work should you wish to add us as a charity partner on your own website and for any publicity you would like to undertake to demonstrate your support to your customers and business partners; and 
  • Any further specific requests you may have can be discussed.

Catering sponsor

It encourages greater willingness to purchase if it is clear to the attendees that everything they spend at our BBQ and bar goes to supporting the children for whom we enable access to education. There are powerful messaging opportunities such as ‘The £3.50 cost of your burger will pay for 10 nutritional school meals for the poorest children at our link school in Uganda’; ‘Every penny you pay for your burger today will go directly to supporting access to education for children in Africa, enabled by our catering sponsor [your company name]!   

  • One of our main Family Fun Day costs is the BBQ, which will be provided by the catering team at Cokethorpe School, who will source, cook, and serve food to the many attendees. This is a significant up-front cost and one which if we could minimise or avoid would greatly impact our fundraising potential on the day. 

We are looking for £4,000 from a catering sponsor (assuming 2,000 guests and a cost in the region of £2 per head) but will consider multiple catering sponsors each donating less (minimum £1,000, for a max 4 catering sponsors). The latter would of course mean sharing the accolade in the event promotional materials. 

We offer you the following:

  • Accreditation on site at Family Fun Day. For example; 
    • ‘Thanks to [company name] the £3.50 cost of your burger will pay for 10 nutritional school meals for the poorest children at our link school in Uganda’; and 
    • ‘Every penny you pay for your burger today will go directly to supporting access to education for children in Africa, enabled by our catering sponsor [your company name]!; 
  • Your own stall at the Family Fun Day, strategically placed;
  • Your own branded banners for BBQ area backdrop (supplied by you); 
  • Photo opportunities with Maddie Moate and Harry Baker for your social media and website. (*);
  • You will be credited as a Family Fun Day Catering Sponsor on our Family Fun Day website and Eventbrite pages;
  • We would with your agreement add you as a corporate sponsor on our website and publicly announce your company as our Family Fun Day marketing sponsor in our social media marketing;
  • Likewise, for 2024, we will grant you access to our logo, information and photos of our work should you wish to add us as a charity partner on your own website and for any publicity you would like to undertake to demonstrate your support to your customers and business partners; and 
  • Any further specific requests you may have can be discussed.

Beverage sponsor

We will be offering alcoholic and non-alcoholic beverages from our bar, and are looking for either or both of the following Beverage Sponsorship: 

  • Paid sponsorship to cover the cost of sourcing the alcoholic and non-alcoholic beverages. We anticipate attracting around 1,000 adults. Some may have none and others more than one drink, so we are working on 1,000 glasses of wine, beer or long drinks and are asking for £3,000 in beverage sponsorship.   
  • Beverage company supply – whereby you supply the bottles/barrels to us at no cost. Amounts as per above. We return any unsold, unopened bottles to you. 

We offer you the following:

  • Your own stall at the Family Fun Day, strategically placed;
  • Your own branded banners for bar area backdrop (supplied by you); 
  • Option to provide branded paper cups for service;
  • Photo opportunities with Maddie Moate and Harry Baker for your social media and website (*);
  • You will be credited as a Family Fun Day Beverage Sponsor on our Family Fun Day website and Eventbrite pages;
  • We would with your agreement add you as a corporate sponsor on our website and publicly announce your company as our Family Fun Day marketing sponsor in our social media marketing;
  • Likewise, for 2024, we will grant you access to our logo, information and photos of our work should you wish to add us as a charity partner on your own website and for any publicity you would like to undertake to demonstrate your support to your customers and business partners; and 
  • Any further specific requests you may have can be discussed.

Merchandise Sponsor

This is an opportunity to get your brand into our Family Fun Day attendees’ homes – supply branded take-home items for distribution to ticket holders on entry to Cokethorpe.

We would need to sign off on what the item would be, but the choice is yours and could be badges, pens, baseball caps, mugs, mouse mats, fridge magnets, USB chargers, balls, water bottles, rubik cubes, mobile phone holder/grips, jigsaws, tote bags, etc

  • We ask for £1,000 Merchandise Sponsorship: If you wish to provide your existing branded merchandise, with your own branding only; or
  • For co-branded Merchandise Sponsorship we ask £500: You provide merchandise with your branding as well as our logo.  

We offer you the following:

  • Brand awareness to our anticipated 2,000 participants;
  • Your own stall at the Family Fun Day; and
  • You will be credited as a Family Fun Day Merchandise Sponsor on our Family Fun Day website and Eventbrite pages

Competition Prize Sponsor

There will be four winners in our ‘A Better World for All’ competition. These will be aged 4 to 14. There will be an overall Rafiki Thabo Superhero winner and 3 further winners. You can learn more about the competition here.

The winners will be announced by Maddie Moate at the Family Fun Day, and we will show their winning entry films. In addition, we think they deserve a special prize each and are looking for a Competition Prize Sponsor.

We are looking for the Competition Prize sponsorship of £500, by either:

  • Donating £500 which we will purchase age appropriate prizes for (items, experiences or vouchers); or
  • Donating 4 prizes to the value of £500+ 
    • If this is of interest, we would need to discuss further to ensure the items are age appropriate and suitable. 

We offer you the following:

  • You will be credited as a Family Fun Day Competition Prize Sponsor on our Family Fun Day webpages, Competition webpages and Eventbrite pages; and
  • You will be mentioned to the attendees and the winners at the Family Fun Day: ‘Prizes are generously sponsored by [company name] 

 (*) Please note that Maddie reserves the right to withdraw her consent to be introduced by a headline sponsor if there is any reasonable question around it impacting her brand. Likewise, the photo opportunity is subject to final agreement with Maddie and Harry once the sponsors are known to them. 

 

On behalf of Rafiki Thabo Foundation, our most sincere gratitude for your kind consideration!

Please contact Partnerships and Events Manager Janne Pilbeam to explore further ([email protected]).

 

 

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